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Client
HIGH PILOTS
Year
2022
Category
Retail
Cannabis Industry
Type of Work
Research
Naming
Brand Design
Merchandise
HIGH PILOTS
Client initially proposed a very detailed/ intricate idea . It was a brilliant idea . However, I will always advocate for an effortless more manageable logo. Sometimes clients , and even I will tend to get lost in the detail.
Having overstated detailed elements can be great, but they have a place and a time . Some of the most recognizable brands in the world today are unadorned yet they have stood up to the test of time .
With the support of the client I dove deeper into this design . Client was please with collateral design pieces ready for print .
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